RELEVANT COURSEWORK
This section is dedicated to the coursework I have taken related to the field of marketing. Here you are able to see a few of the coursework I have taken, as well as a brief description of what the course is about and what I have learned from it. Feel free to contact me to know more about what I have learned from these courses
Internet/Digital Marketing
• Analyzed and implemented the fundamental concept of Internet/Digital marketing, including the strategic and tactical perspective, SEO, SEM, and email marketing onto the Stukent Mimic Pro Digital Marketing Simulation
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• Applied the knowledge of the basic principles of good website design to one's own content management system (WordPress) personal branding website
• Utilized Google Analytics to build a report on Google Sessions, average order value, conversion rate, and revenue for the years 2017 and 2018 on Google Data Studio.
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• Conducted an analysis using Google Analytics 2019 report, to discover the basic metrics, such as total page views and sessions, average time on page, and entries and exits from the homepage. Along with calculating average session duration, site bounce rate, entrance rate, conversion rate, revenue, average order value, revenue per session, CTR, CPC, and CPA.
Advertising
• Analyzed the fundamental concept of IMC (Integrated Marketing Communication) and its application in modern business environments
• Photoshopped Disney+ advertisements and social media platforms onto electronic devices and on public displays for a group presentation by using programs like Pixlr and Google Slides
• An extensive analysis of the importance of a brand, how businesses develop a brand, and the different strategies and frameworks used to promote and manage a brand, including the different media channels used in modern-day business. Utilizing this knowledge to create a group presentation focused on a SWOT analysis of Disney+ and its brand.
• In-depth analysis of the different media channels (traditional and social media) and the different forms of alternative marketing, including buzz, word-of-mouth, and stealth marketing.
Marketing Research
• Analyzed the fundamental concept, process, and challenges associated with marketing research.
• Purchased and analyzed data on Coor's beer with a budget of $9500 and consult which studies Larry should and should not check out when considering investing in Coor's beer.
• Applied various research methods employed in qualitative and quantitative data collection to designing Qualtrics questionnaires
• Utlized IBM SPSS, analyze, manipulate, and interpret data in a variety of formats via functions such as One-Sample Statistics, One-Way ANOVA, Hypothesis Test, and Regression analysis to determine whether a null hypothesis should be accepted or rejected, and to create a regression model.
Information Management
• Analyzed the basic concept of Business Information Systems and Technology, including how information technologies support business functions and satisfy management needs, how information technology management can be used for organizational effectiveness and strategic advantage, and how to measure e-commerce success.
• Filled out forms such as Articles of Organization, Certificate of Publication, and Legal Notice for advertisement posting in order to create a business entity in New York for an Entrepreneurship project. Additionally, a weekly assignment on the business entity includes a description of the product or service the business offer, the target market, the resources needed, the workers managing the business's day-to-day operations, and a cash flow statement.
• Understand, navigate, and utilized QuickBooks in order to make payments, create invoices, create checks, print refund receipts, print Accounts Receivable Aging Report, access employee directory and vendor list, and view the Profit & Loss Statement.
Additional Coursework
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Introduction to Computer Technology
Introduction to Computer Science
• Comprehend the fundamental concepts in computers and technology, which include data representation, encrypting and decrypting data, network and communication principles, and the development of algorithms.
• Utilized Command Prompts to find the IP address, ping websites, and trace the route through the internet. In addition to creating, removing, renaming, moving, duplicating files into the folders/directory, and checking what files are in the directory.
• Applied HTML concepts to create an HTML page describing what has been covered in the course through the use of Sublime Text for the final class project.
• Implemented the fundamental concepts of C++ on Microsoft Visual Studio to write simple problems with solutions.
• Become familiar with the concepts of data types, data type conversions, loop structures, if and else statements, switch statements, and File I/O, then begin to create your own program.
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• Performed a variety of different C++ functions such as void, setfill, setw, setprecisions, pow, tolower, touper, stcpy, and srand during class exercises and assignments.
Virtual Enterprise
• Obtained authentic business experience by operating and managing a company.
• Participated in numerous graphics and marketing activities and competitions.
• Collaborated and engaged with staff from other departments in the company, such as Marketing, Human Resource, Finance, and Sales.
• Gain insights from companies like Publicis Groupe and individuals like Gina Pol and Pual Presti.